About Us

Roheline Riiul OÜ (Green Shelf in translation) is an online retailer of natural and organic beauty products. We offer products that are safe, effective and good for both of you and the nature. We favour locally produced products, 100% recyclable packaging, fair-trade, biodegradable and products that do not contain: SLS (sodium lauryl sulfate), parabens, mineral oil/petroleum, phthalates, pesticides or herbicide residues. Our Mission is to promote an organic lifestyle and provide organic, high quality and natural products. We offer a convenient way to shop for eco-friendly and natural beauty products which are free from the chemicals and other harmful formulas found in most mass produced beauty products today. We have selected products that are proven in their ability to nourish, protect and cleanse your hair and skin. The products are free from harmful ingredients such as SLS, mineral oil, parabens or phthalates. We would like to help our customers become more aware and informed about healthy choice. Therefore, we disclose the complete ingredient (INCI) list for each product in our website. 
Enjoy shopping at Roheline Riiul!
Foto by: Erki Kokk